The digital space has become increasingly more crowded, while the attention span of users is a matter of mere seconds before they're on to the next thing. The brands who will succeed and thrive over the next few years will be the ones who are able to tell a good story and rise above the noisy and crowded online spaces with interesting, inspiring and helpful content.


93- Year Old Ernie Andrus

In Feb. 2017, I had the honor of meeting, interviewing and telling the story of 93-year-old, WWII Veteran and Ragnar runner, Ernie Andrus during Reebok Ragnar Del Sol. The photo-journlism stories about his journey and advice to others were the most liked, shared and commented on social post in the history of Ragnar. We also created a mini-documentary and supported the story with blog posts, social content and a #GoErnie hashtag.

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“I’ve always been an optimist.” - Ernie Andrus


Orlin Brommer and The Flag Memorial

Fallen but never forgotten. Orlin Brommer sets up 156 flags that adorn 400 meters in Cochrane, Wisconsin, during Leg 3 of Reebok Ragnar Great River. These flags have been placed in memory of Wisconsin's fallen heroes who have died in Iraq and Afghanistan. He sets the flags up for holidays and also includes Ragnar. I had the honor of meeting Orlin, and telling the story behind the flags which helps us remember the sacrifices others have made for our freedom. This story also helped show Ragnar is not only about the runners, but also the communities we go through.

“Besides watching my children be born, this is the most humbling thing I’ve ever been a part of.” - Orlin Brommer


Ragnar's Captain's Tool Kit

Using our buyer persona models, I developed a tool kit for the  decision makers of a Ragnar team: the team Captain. The content was created to aid their journey towards purchase and create a better experience leading up to race day. The tool kit includes; The Ultimate Guide to Being a Ragnar Captain eBook, The Captain's Checklist, How to Create a Budget for a Ragnar, Tips for new Captains, an organizational spreadsheet and a packing list (including key products from Ragnar's partners). 

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Brand Video Marketing

I have developed more than 50 video concepts during my tenure to increase brand awareness, launch new races, explain what Ragnar is, show the experience, engage our audience, make people laugh and highlight runner's amazing accomplishments, again and again


Taking great photos isn't about than having the latest smartphone or mirrorless camera. It's about mastering how you feel and than sharing that feeling with the world.

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Campaigns are the building blocks to a successful marketing strategy. Start with goals. Know your audience. Build smart creative. Test. Measure. Repeat. 


The 30-Day Challenge

Legacy campaign to inspire runners to create fitness goals with Ragnar in the New Year. The first challenge was in 2015, and has grown to more than 8,000 participants in 2017. The concept is simple: do something active for 30 days straight – yoga, running, CrossFit, hiking, skiing – it doesn’t matter as long as you move. The campaign provides opportunity to engage with fan base on one to one basis, include Ragnar partners in a relevant way, and ultimately increase sales.



Hashtag campaign created to support the multi-tool and spork finisher medal for the Ragnar Trail series. Hashtag has gained more than 3,000 photos showing how runners use their medal in daily life.

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It's Time To Play at Ragnar 

Lead generation campaign in partnership with REI and Salomon. Ragnar acquired more than 8,000 emails, in addition to new team sales directly attributed to the campaign.  


The 7 Summits Challenge

A 7-day elevation challenge coupled with an inspiring cause. This virtual event included registration fee, guided mobile web experience with Strava integration, a finisher tee-shirt and medal. A portion of the proceeds benefitted the Himalayan Cataract Project.


Find Your Inner Wild.

A brand campaign created to increase brand awareness and inspire runners which included a brand video, Instagram contest, video contest and mico-website. The #innerWILD hashtag has more than 25,000 tags on Instagram.


Chase The Moon Challenge

Virtual event created to inspire runners to run under a magical full moon on May 10, 2017. If 1,000 runners run 6.7 miles, collectively we’ll run enough miles to circle our nearest galactic neighbor. Virtual event included a registration fee, finisher tee-shirt and medal. Event sold out in less than two days.